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 | Evaluating action planning for enhanced natural resources management in peri-urban Kolkata |  | |
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| A communication campaign is crucial to inform the general public, including policy makers, of the significance of the farming in peri-urban Kolkata, the benefits associated with such activities, and the urgent need for funding and legislation to ensure continued and efficient functioning. | |
To optimise any communication strategy, it is essential that very careful consideration is given by the project team and researchers to the messages to be conveyed to the different target groups at local, national and international levels. Such messages must be simple and clear. They must be free of non-essential detail that may confuse the target groups, and essentially they should provide only information that the target audience or readership needs to know. Selection of communication channels, including media, will depend on their availability to the different target groups, and the preferences of the target groups. For a more detailed overview of how the communication plan was formulated see Working Paper 2. The main messages envisaged for key groups of communication stakeholder are outlined below: | |
| A. Local stakeholders in peri-urban Kolkata (fish, vegetable & rice farmers. employees & traders) 1. Awareness benefits of working together with other groups & consequences of not working together. 2. How to go about bringing groups together harmoniously and productively. 3. Details and benefits of action plan developed by project. B. Local stakeholders in Kolkata (Kolkata residents, including Government of West Bengal policymakers) 1. Explain self interest to Kolkata residents: what happens to their waste & benefits of current system 2. Consequences of system breaking down and what is likely to lead to systems breakdown 3. What needs to be done to keep the system functioning? C. National (general public in India, including Government of India policymakers) 1. Point out even though they may not live there, Kolkata’s approach to waste may also be of interest to them. 2. Kolkata system is old and in danger of breaking down: consequences to all of India if system fails. 3. What is needed is political action from national and state level policymakers for legislation and funding. D. International (donors, consultants, international organizations, IUCN / WWF / FAO) 1. Unique resource recovery system in Kolkata wetlands. 2. Why and how system is replicable elsewhere. 3. Need for international organizations and donors to pressure Government of India and Government of West Bengal policymakers to fund and legislate to ensure sustained wise-use of peri-urban wetlands around Kolkata. | |||
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Action Process Communication Outputs & Notice Project Planning Monitoring Plan Resources Board Team |
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The 'Evaluating action planning for enhanced natural resources management in peri-urban Kolkata' project is funded by the Department for International Development (UK Government) NRSP programme and managed by Dr Stuart Bunting, Institute of Aquaculture, University of Stirling, Stirling FK9 4LA, Scotland, UK
Tel: +44 (0)1786 466573 Fax: +44 (0)1786 472133 e-mail:s.w.bunting@stir.ac.uk |